How to Find a Music Manager: And Why They Might Be Hiding in Your Coffee Cup

Finding a music manager can feel like searching for a needle in a haystack, but with the right approach, it doesn’t have to be. A music manager is a crucial partner in your career, helping you navigate the complexities of the music industry, booking gigs, negotiating contracts, and building your brand. But how do you find the right one? And why do some people believe they might be hiding in your coffee cup? Let’s dive into the details.

1. Understand What a Music Manager Does

Before you start looking for a music manager, it’s essential to understand their role. A music manager is not just someone who books shows or handles your social media. They are your advocate, strategist, and sometimes even your therapist. They help you make decisions that align with your long-term goals, connect you with industry professionals, and ensure you’re getting paid fairly for your work.

2. Assess Your Needs

Not every artist needs a manager right away. If you’re just starting, you might be able to handle things on your own or with the help of a small team. However, if you’re overwhelmed with opportunities, struggling to keep up with demand, or ready to take your career to the next level, it might be time to find a manager.

3. Network, Network, Network

The music industry thrives on relationships. Attend industry events, open mics, and music festivals. Join online communities and forums where managers and artists hang out. The more people you meet, the higher your chances of finding someone who believes in your vision and wants to help you succeed.

4. Look for Managers Who Share Your Vision

A great manager isn’t just someone with connections; they’re someone who understands your music, your goals, and your values. Look for someone who is genuinely excited about your work and has a clear plan for how to grow your career. Avoid managers who try to change your sound or push you in a direction that doesn’t feel authentic.

5. Do Your Research

Before approaching a manager, do your homework. Look at their track record. Have they worked with artists in your genre? What kind of results have they achieved? Reach out to their past or current clients to get a sense of what it’s like to work with them.

6. Be Professional

When you’re ready to reach out to a potential manager, be professional. Have a polished press kit ready, including your bio, music, press coverage, and any notable achievements. Show them that you’re serious about your career and ready to put in the work.

7. Consider the Financials

Most music managers work on a commission basis, typically taking 10-20% of your earnings. Make sure you’re comfortable with the terms before signing any contracts. It’s also a good idea to consult a lawyer to ensure the agreement is fair and protects your interests.

8. Trust Your Gut

Finding the right manager is as much about chemistry as it is about credentials. If something feels off during your initial conversations, trust your instincts. A good manager should make you feel supported, not stressed.

9. Why They Might Be Hiding in Your Coffee Cup

Now, about that coffee cup theory. Some artists joke that their manager is hiding in their coffee cup because they’re always on the go, juggling multiple tasks and responsibilities. While it’s a humorous take, it highlights the importance of finding someone who is as dedicated to your career as you are.

10. Be Patient

Finding the right manager takes time. Don’t rush the process or settle for someone who isn’t the right fit. Keep honing your craft, building your fanbase, and networking. The right person will come along when the time is right.

FAQs

Q: Do I need a manager if I’m just starting out?
A: Not necessarily. If you’re handling your career well on your own, you might not need a manager yet. However, if you’re feeling overwhelmed or ready to scale, it could be worth considering.

Q: How do I know if a manager is legit?
A: Research their background, ask for references, and look at their track record. A legitimate manager will have a history of working with successful artists and a clear plan for your career.

Q: What should I look for in a management contract?
A: Look for clear terms regarding commission, responsibilities, and the duration of the contract. Make sure there’s a clause that allows you to terminate the agreement if things aren’t working out.

Q: Can I have more than one manager?
A: It’s possible, but it can get complicated. Multiple managers might have conflicting ideas about your career direction. It’s usually better to have one primary manager who oversees everything.

Q: What if I can’t afford a manager?
A: Many managers work on a commission basis, so you don’t need to pay them upfront. However, make sure you’re earning enough to justify their cut. If you’re not there yet, focus on building your career first.

Finding a music manager is a significant step in your career, but it’s not something to take lightly. Take your time, do your research, and trust your instincts. And who knows? Maybe your future manager really is hiding in your coffee cup, waiting for the perfect moment to jump out and change your life.